Morocconia

Driven by contemporary narratives blending urban myths and craftsmanships, MOROCCONIA is a neologism for a new world. More than a brand, it is a Utopia gathering talents, thoughts and new ways for storytelling, a far from common cliches about North Africa. By reappropriating pop culture codes, our aim is to anchor ourselves through our own languages, celebrate our cultures and relocate our reference framework.

Since 2025, I've been developing various campaigns and branding strategies through videos, photography and artistic direction.